AMA360 / CASE STUDIES
Our work.
Selected documented projects and experience in watchmaking and identity objects. Each story describes its context and the work actually undertaken.
Historical projects shown here do not necessarily imply a contractual relationship with the current AMA360 entity.
E. Marinella
A Swiss Made automatic watch developed in a luxury-brand context, combining restrained proportions with a technically complete mechanical specification.
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From architecture to time.
Among the elements that define the space is a window with an immediately recognisable geometry. From that shape came the idea: to transform an architectural element of the boutique into the case of a watch.
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Time for institutions.
An essential, elegant and discreet watch designed to represent the identity of one of the principal institutions of the Italian Republic.
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Hellenic Olympic Committee
A new watch project developed for the Hellenic Olympic Committee, now approaching production.
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One identity. Two Olympic chapters.
A coordinated pin program developed across two Olympic appointments, translating multiple disciplines into one recognisable visual system.
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18 Disciplines. One Identity.
A coordinated pin system developed around Italy's eighteen winter disciplines in the CONI / Milano Cortina 2026 context.
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Objects of representation.
Coin, crest and representation objects developed around the symbolic language of the Marina Militare Italiana.
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Identity across objects.
Pins, cards, watches, ties and presentation plaques developed across different projects for FIGC.
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The role, represented.
An institutional desk object designed around one of football's most recognisable forms: the referee's shirt.
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Objects of Representation.
A set of objects developed for the Camera dei Deputati, where identity, function and institutional discretion must coexist.
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A Century, Made Tangible.
A commemorative watch developed to give physical form to the centenary of Circolo Canottieri Napoli.
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Welcome, designed as a system.
A coordinated travel kit where individual accessories become one coherent guest experience.
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Identity in motion.
A summer event shirt designed to carry place, competition and sporting identity directly onto the sand.
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